Local Buzz & Inserts
Local Buzz & Inserts
- Q:Who are you targeting?
The Local Buzz specializes in hitting your desired demographic based on location, income and proven success rates. We cover the Tri-Valley/680 corridor plus Livermore. Local Buzz allows you to target the right market at the right price. We successfully identify your business needs and goals and target customers. Our distribution areas have been skillfully divided into select regions to guarantee your ad will reach the most homeowners with the lifestyle needs and income your business offers.
- Q:How many times a year do you mail?
The Local Buzz’s magazine services feature full color ads printed on glossy paper. The magazine is mailed every month and covers Contra Costa and Alameda counties. Consumers in the East Bay Area are coupon and savings connoisseurs. Recent studies show high-income homeowners are using print and online coupons now more than ever. Easy access to discounts on products and services in their cities are in high demand.
- Q:What is the charge to design my ad?
Zero! We design everything for you. We work directly with you to design your advertisement and determine the most successful locations to mail to. In addition to the design, mailing and demographic selection, all advertisements are posted online and available to consumers searching for discounts in their area via the Internet. We have in-house graphic designers to create the highest quality advertisements with graphics that are visually appealing to your consumers. We are also happy to completely design the piece for you, or base it off of your current advertising look.
- Q:How many changes can I make to my ad?
We do not limit the number of revisions or updates you can make to your ad; while we encourage you to maintain a consistent look to improve recognition, it is also often necessary to make seasonal adjustments to your ad, whether your business focus changes, your offers change, or you just want to switch things up a bit.
- Q:Do I have to commit to a long-term contract?
Only if you want it to work. We offer guaranteed pricing when you sign up for three mailers. If you aren’t satisfied with the customer response after your first 3 consecutive mailing dates, the 4th month is FREE with design updates and changes to improve customer return. 100% guaranteed. No questions asked.
We also offer mailer-to-mailer contracts, and long-term contracts as well. You and your marketing consultant can discuss which would be the best option for you. Our years of experience and research, however, has shown that you’ll get your best return rate with a consistent mailing, so consumers get to know you. We recommend a minimum of 3 mailers as a trial run.
- Q:Does it work?
“My company, Junk Pros, has worked with Golden Mailer for years now. They initially gave me 10,000 free mailers to test their service and we have been using them ever since! As a business owner I look for the quality of the print, response and customer service from the advertiser. Golden Mailer has always taken good care of me and dealt with my many requests often at the last minute. I recommend any business owner to call Golden Mailer; I’m glad I did!” – Junk Pros
“I started my business in 1983 and tried Golden Mailer. That was almost 30 years ago and I have to say that my relationship with this company is the best business relationship that I have ever had. They just don’t make businesses like this anymore. Dependable and trustworthy! We started out slow. I understood that advertising is cumulative and that one or two runs may not produce miracles. I have built my very successful business almost solely on this company’s advertising. They have always been courteous, helpful, honest, and professional with me. I have NEVER had one complaint in 3 decades! I would agree to a very large contract with the owner on a handshake or a phone call. I am thankful that I found Golden Mailer and I would HIGHLY recommend them to any of my friends, family, or business acquaintances.” – Windowsmith
“After only 4 months of advertising with Golden Mailer our customer increase was so large that we are adding a second fence crew to cater to areas bringing in such high volume results.” – G & G Deck and Fence
Search Engine Marketing
- Q:What is search engine marketing?
Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), content marketing, link development, and pay-per-click (PPC) management.
- Q:Why should I care about search engine marketing?
Research indicates that a high percentage of the developed world is online, so the likelihood that your potential customers, partners, employees, and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared to other channels—online and offline alike—like email, direct mail, and broadcast). Search engine marketing is an excellent avenue for brand building and is a cost-effective means of generating leads and online sales. If your company doesn’t currently have a search engine marketing strategy, you’re behind the curve. But don’t take our word for it; do a search online for your own company, your competitors, and your industry terms, and see for yourself.
- Q:How do I determine if search engine marketing is right for my company?
Unless your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search engine marketing, whether search engine optimization (SEO) or pay-per-click (PPC) advertising. No matter what you primarily hope to generate online—awareness, new recruits, strategic partners, investors, leads, or sales—search engine marketing offers an opportunity to improve your bottom line.
- Q:How do I measure the success of search engine marketing efforts?
Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.
- Q:How do I determine if I should manage search engine marketing activities in-house
or outsource to an SEM vendor?
Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Digital Marketing Manager who is responsible for implementing search engine marketing programs, but oftentimes this person still outsources her day-to-day SEM activities to a trusted vendor in order to free up her time to educate and manage internal resources, develop long-term strategies, and create optimized content. Factors influencing the decision process include objectives, timeline, available marketing budget, and internal resources.
- Q:How long does it take to build a website?
Our standard websites take approximately 4-6 weeks to create. This time will vary from project to project.
- Q:Can you help me write content for my website?
Yes. We include copy writing and editing in all of our proposals. We also build your sitemap and help structure the foundation of your website in the planning stages.
- Q:Can you help me source photos for my website?
Yes. We will help you source stock photos from sites such as www.istock.com.
- Q:Do I own my website?
YES! Everything that we build will be 100% owned by you. Most of our clients stay with us for the life of the website. Our team is just irresistible that way. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible. The website is yours after all, and we want you to take it wherever you go.