The Best way to track your print advertising
Welcome back! Over the last few months, we have covered topics from creating a marketing budget to how to make your customers fall in love with you.
Today I want to review the simplest, most effective way to track your advertising campaign. Call tracking is not new but has become very popular in the last five years. No longer are the days of wondering if your ad is working
“Half the money I spend on advertising is wasted: the trouble is I don’t know which half.” John Wanamaker
How Does Call Tracking Work? You place a unique call tracking phone number on your advertising, and the calls will go directly to your phone. You will then receive an email letting you know that you got a phone call from the LocalBuzz Magazine, the caller name and phone number will be listed. You will receive a second email with the call recording.
What is the value of Call Tracking?
· No more missed phone calls – We have been seeing your potential customers, not leave a voicemail. With Call Tracking, you don’t have to worry about missing out on that potential client.
· Call recording – Has allowed our clients to strengthen customer service.
· Trackable – See the # of phone calls coming in, from which cities. Be able to compare from previous years.
How to track online leads
A client brought to my attention that he noticed a spike in visits to his websites and an increased web and yelp contact forms around the time the LocalBuzz was hitting the homes.
It is important to remember that when you advertise, there is never a 100% way to track every lead that is created by being seen in the LocalBuzz magazine.