By Chelsea Irwin Over the last year Golden Mailer has been blessed to partner with the HOPE program for local foster and homeless children in the East Bay Golden Mailer had the unique experience this year to sponsor children from the local Mount Diablo Unified School District’s HOPE program. We have blogged in the past … Continue reading Company Benevolence Programs … Make it a Community Habit!
Golden Mailer Shares Some Friday Thoughts… Pass Them Along to Brighten Someone’s Week. Weekly Tips: If you can, PRIORITIZE work BY GREATEST ROI. That way you will always be working on the task with the biggest impact. GIVE YOUR COFFEE A KICK! Everyone is putting grass-fed butter in their coffee. Why? It has the right … Continue reading QUOTES… We Motivate, Help, and Make Business Owners Laugh
As a business owner you know who your biggest fans are… why not turn them into your customer champions too? Customer champions can be your biggest fan via word of mouth driving in business, or a satisfied customer reviewing you on Yelp or Google Places. Finding the vocal clients that will champion your work and … Continue reading Champion Your Customers For Life!
By Tristan Barger How to build client trust and still set boundaries… I was reading through a discussion posted by Paul Castain on LinkedIn about sales reps remaining “on call” after hours. The responses all seemed to have a single underlying theme. It wasn’t stated out right in some of the responses, but it was … Continue reading Should Business Owners ALWAYS be “On Call”?
By Chelsea Irwin I hate to break it to you, but most of what you’re reading online was written by the man behind the curtain… If you really think that CEOs and VCs really have the time to sit down, with no interruptions, long enough to actually write some of the articles that they are … Continue reading Do Ghostwriters make you a Phony?
By Tristan Barger “If you want them off the phone so bad, why don’t you just hang up?” – Boiler Room, Movie (2000) I would like to take a trip back to Ben Affleck’s short, yet unforgettable, role in the 2000 film Boiler Room. It doesn’t matter if it’s B2B, B2C, wholesale, retail or just … Continue reading Sales Negotiating: Create Sales that Benefit Both Parties
By Tristan Barger A recent study published by SalesStaff.com found that 52% of in-house B2B sales representatives considered “Reaching Decision Makers” as their biggest challenge. What this survey failed to ask is whom they consider to be the “Decision Makers”? The most difficult part of B2B sales is to identify the person within the organization … Continue reading Eliminate Obstacles and Reach the “Decision Makers”
Happy Holidays From Golden Mailer! It was a close vote ending in a happy tie. Congrats to Mary & Chris for winning the 2014 Ugly Sweater Party Contest. Thank you to everyone who participated! Sometimes a picture is worth 1,000 words… From everyone at Golden Mailer we wish you Happy Holidays and a safe New … Continue reading Golden Mailer Ugly Sweater Party 2014!
Is Facebook the best fit for your business & how to promote your product through blogs & non-promotional posts? While the “rules” for promotional B2B activity on Facebook change more frequently than the Yahoo! logo design, Google algorithms, iPhones, or American’s hip sizes around the holidays… It is important to keep up with these changes … Continue reading How Can My Business Get Penalized On Facebook?
Part three of this five part blog series explains the essential need for business owners to understand the increasing influence SEO has on how customers receive and perceive online reviews on sites like Yelp & Angie’s List. Even if you’re not ready to be on the Internet, your customers aren’t always on your timetable. As … Continue reading Part 3: SEO’s Impact On Customers & Online Reviews