By Chelsea Irwin I hate to break it to you, but most of what you’re reading online was written by the man behind the curtain… If you really think that CEOs and VCs really have the time to sit down, with no interruptions, long enough to actually write some of the articles that they are … Continue reading Do Ghostwriters make you a Phony?
By Tristan Barger “If you want them off the phone so bad, why don’t you just hang up?” – Boiler Room, Movie (2000) I would like to take a trip back to Ben Affleck’s short, yet unforgettable, role in the 2000 film Boiler Room. It doesn’t matter if it’s B2B, B2C, wholesale, retail or just … Continue reading Sales Negotiating: Create Sales that Benefit Both Parties
By Tristan Barger A recent study published by SalesStaff.com found that 52% of in-house B2B sales representatives considered “Reaching Decision Makers” as their biggest challenge. What this survey failed to ask is whom they consider to be the “Decision Makers”? The most difficult part of B2B sales is to identify the person within the organization … Continue reading Eliminate Obstacles and Reach the “Decision Makers”
Happy Holidays From Golden Mailer! It was a close vote ending in a happy tie. Congrats to Mary & Chris for winning the 2014 Ugly Sweater Party Contest. Thank you to everyone who participated! Sometimes a picture is worth 1,000 words… From everyone at Golden Mailer we wish you Happy Holidays and a safe New … Continue reading Golden Mailer Ugly Sweater Party 2014!
Is Facebook the best fit for your business & how to promote your product through blogs & non-promotional posts? While the “rules” for promotional B2B activity on Facebook change more frequently than the Yahoo! logo design, Google algorithms, iPhones, or American’s hip sizes around the holidays… It is important to keep up with these changes … Continue reading How Can My Business Get Penalized On Facebook?
Part three of this five part blog series explains the essential need for business owners to understand the increasing influence SEO has on how customers receive and perceive online reviews on sites like Yelp & Angie’s List. Even if you’re not ready to be on the Internet, your customers aren’t always on your timetable. As … Continue reading Part 3: SEO’s Impact On Customers & Online Reviews
Part two of this five part blog series provides a deep look into the relationships businesses have with other businesses and how to trust business service money-back guarantees. Money-Back Guarantees Blog, Golden Mailer As a small business owner, it is important to understand the level of trust you are investing into another business when working … Continue reading Part 2: Money-Back Guarantees… Is It A Ploy?
Business owners in cities all over the Bay Area should be on the lookout for business license renewal notices. According to Pleasant Hill’s OUTLOOK bi-monthly newsletter: The notices for most cities will be mailed around mid December to the mailing addresses on file. Address Change? If your business mailing address has changed since last December, … Continue reading Business License Renewal: It’s That Time of Year
This five part blog series takes a deep look into highly competitive industry landscapes and tips to successfully compete with the “Big Guys” and the “Little Guys.” Part one of this series provides a deep look into the struggles local businesses face in highly concentrated markets. Logic would point to highly concentrated markets as being … Continue reading Part 1: The REAL Threats Local Businesses Will Face in 2015
For over 30 years, Golden Mailer has been providing businesses in the East Bay Area with the marketing tools they need to attract new customers. As we look forward to 2015, we reaffirm our commitment to providing our current customers with high-quality products and services at affordable prices. The founder of Golden Mailer, Nicole Barger, … Continue reading Golden Mailer – 2015 Looking Forward