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Champion Your Customers For Life!

January 15th, 2015 by

As a business owner you know who your biggest fans are… why not turn them into your customer champions too?

Customer champions can be your biggest fan via word of mouth driving in business, or a satisfied customer reviewing you on Yelp or Google Places. Finding the vocal clients that will champion your work and your company is important and something only you can do.

Golden Mailer, Customer Champion Infographic

Statistically, only 11% of sales reps ask for client testimonials or referrals, when 91% of clients say they would be willing to give referrals.

An article in Business.com by Yoav Vilner stated:

“You’ve definitely got what it takes to amaze your clients and turn them into your biggest fans. It’s just a matter of taking personal care in assessing each client differently and evaluating their wants and needs. Surpass their expectations by integrating some of these ideas into your business plan and you’ll be sure to see a growth in your fan club.”

By no means should your customer champions be a higher priority when it comes to the integrity of your work, time, or resources over other clients.

Every client should receive your very best work. You simply need to distinguish the difference between the ones that will champion for you and the ones that will forget your name the second you finish working with them. Some clients are easily impressed and more vocal than others and make great customers for life. Some clients like reviewing companies on the Internet, others don’t know where to start.

In the same article, Vilner states:

“If you’re willing to go above-and-beyond to satisfy and impress your clients, it will pay off. You’ll see a growth in repeat business, they’ll refer you to their friends and colleagues, and they will publicly proclaim your efforts, which will result in a boost to your reputation.”

From an operations standpoint this means you must keep on your team involved in the brand building process. To do this, management needs to make it a priority to build and utilize the relationships team members have with customers that might be overlooked.

Imagine if you capitalized on all those missed opportunities for customer champions that would be spreading your brand and referring your services as we speak.

How Can My Business Get Penalized On Facebook?

November 18th, 2014 by

Is Facebook the best fit for your business & how to promote your product through blogs & non-promotional posts?

While the “rules” for promotional B2B activity on Facebook change more frequently than the Yahoo! logo design, Google algorithms, iPhones, or American’s hip sizes around the holidays… It is important to keep up with these changes to protect your company’s social media efforts on Facebook from being penalized.

So, how can my business get penalized on Facebook? Facebook recently announced that the networking giant can penalize post boosts that are too “promotional” as of last week. It’s not always clear as to what is “too promotional” but the decision was based on a survey determining that most Facebook users prefer to see stories and friend updates in their newsfeed rather than what Facebook deems product pushing.

According to www.SocialMediopolis.com, Facebook promotional regulations can best be defined as any of the following:

  • – Posts that solely push people to buy a product or install an app
  • – Posts that push people to enter promotions and sweepstakes with no real context
  • – Posts that reuse the exact same content from ads

An excellent article on Jon Loomer’s blog used a great example of what Facebook will consider too promotional:

Golden Mailer Blog
Photo Attribution: JonLoomer.com

After reading what they determine is “promotional” it’s clear that businesses with Facebook groups or pages should stick to boosting articles of interest that lead the reader back to your website or Facebook page. This is just another reason why frequent blogging and content creation is such an important aspect of your branding. A recent survey published by www.hubspot.com found that blogging is a vital part of lead generation.

How can blogging benefit sales leads and keep your company from being penalized on Facebook?

By pushing your blogs that are educational and timely to your readers (this does not include transparent product or service pitches in the form of a blog), you can reach your social following and also increase engagement. Below are some recent stats collected from www.hubspot.com.

  1. Companies that blog have 97% more inbound leads than companies that don’t
  2. 92% of companies who blogged multiple times a day acquired a customer through their blog
  3. 81% of marketers rated their blog as useful or better
  4. 57% of US online adults read blogs
  5. 97% more inbound links for companies that blog
  6. Two-thirds of blog readers say a brand mention or promotion within the context of the blog influences their purchasing decision.
  7. 80% of adults say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions.”
  8. Companies with more than 200 blog articles have 5X the leads than those with 10 or fewer.
Golden Mailer Blog

Facebook also announced a few weeks ago that sweepstakes and contests would also penalize a page. These rules are much more complex and something businesses should be constantly aware of!

Is Facebook really important for businesses?

In short, yes. But that is something that every business must weigh against resources and rewards. Below are some facts recently printed in a report from www.SalesStaff.com that might help business owners determine if Facebook is really the best place for their financial and time resources…

Golden Mailer Blog, SalesStaff.com pic
Graphic Attribution: SalesStaff.com

Mark Zuckerberg, the social network’s founder and CEO, said earlier this month that while a typical Facebook user could potentially view 1,500 updates a day, he sees only about 100. That means businesses that want to appear in that feed need to produce “really good content that’s going to be compelling to your customers.”

Part 3: SEO’s Impact On Customers & Online Reviews

November 14th, 2014 by

Part three of this five part blog series explains the essential need for business owners to understand the increasing influence SEO has on how customers receive and perceive online reviews on sites like Yelp & Angie’s List.

Even if you’re not ready to be on the Internet, your customers aren’t always on your timetable. As you can see below, almost 100% of Internet users read reviews and they affect almost all of their decisions.

Golden Mailer, SEO and Online Review Blog

According to a Channel Advisor survey, ‘Through the Eyes of the Consumer’:

  1. 92% of US Internet users read online reviews
  2. 46% of consumers were influenced to purchase based on reviews
  3. 43% of consumers were deterred from purchasing based on reviews
  4. 3% of consumers reported their decision was unaffected by reviews

Understanding the impact SEO has on online reviews & ratings…

A huge part of properly managing SEO for your online pictures, profiles, blogs, and websites is linking them all to your company. Every directory submission, description, and summary you issue are vital keys to your company branding. Consumers are regularly browsing through sites like Google Places where they will find photos, links, and bios of your company… and your competitors. If you don’t properly leverage SEO for all the content and graphics that you post online, your company will get lost in cyber space while your local competition is showing up in every search and on every site.

…Especially the impact online reviews have on customers.

All these graphics and summaries get linked to various review sites. Local customers rely heavily on these sites to provide them with the best possible information before hiring a company. While you can ask your customers to go online and provide a review for your company, typically the only customers that have the motivation to take time out of their day and review your products or services are the ones that feel you went above and beyond, or the very opposite, the customers feeling that they got burned.

There are multiple ways to look at a negative review:

Although it can be an emotional hit, bad reviews should be handled with care; they should never be responded to rashly or emotionally. Chances are the bad review is about a particular experience, not you as a person.

Look at any negative reviews as opportunities to showcase your company’s excellent customer service, and dedication to quality. Negative reviews can be good PR if you handle them tactfully. These complaints can also serve as a guide for things your company can improve on, because hey, nobody’s perfect.

How to respond to a review?

When responding to a review the best thing to do is to engage the customer. It is important that your tone is not defensive or confrontational; rather it should be one of concern. Be nice, be courteous, and genuinely try to help them. Know that it is incredibly hard to win an argument with a berated customer. Do not try; it will most likely reflect poorly on you and your company. Take the higher ground. Try to understand what went wrong and make every effort you can to put the situation right.

You can read more from the full blog here: “How to Handle A Bad Review

Why are reviews SO important?

One of the first places potentials customers look when searching for local businesses are review sites. Not to mention sites like Yelp and Angie’s List are so well optimized that they rank incredibly high in search engine results. Every review is important. If you can tell a customer isn’t satisfied before the job is finished, take the extra time and money to fix it before they cost you dozens of potential customers with a negative review.

A recent blog on Bnetworking.info stated the following: “Reviews – First of all, do not attempt to make reviews. Internet users will immediately know that they are not true. Reviews are really important in local citations. They are very similar to site linking since they give search engines as well as citation sites the notion that your business is just as excellent as you state it is. You can even find citation sites that will not list you in generic searches if you do not have a favorable review. Thus, once you are done with your profile, spend time to build reviews.”

Local residents search for a business that is in their community, affordable, and trustworthy.

This is why online reviews are so important. You can’t be afraid of the criticisms people leave. You should face these reviews head-on. Never ask a customer to remove a review. And most importantly, you must understand that even if you’re not ready to be on the Internet, customers aren’t always on your timetable.

Don’t hide from bad reviews…

The worst thing is being afraid to deal with it. I’ve worked with some business owners and they didn’t even know that they had dozens of reviews on Yelp. This is customer engagement at it’s best. It’s raw and real. Embrace the good and the bad because that’s what makes you human and that’s how customers trust you.

About this series…

This five part blog series takes a deep look into highly competitive industry landscapes and tips to successfully compete as a locally owned business.

Part 2: Money-Back Guarantees… Is It A Ploy?

November 12th, 2014 by

Part two of this five part blog series provides a deep look into the relationships businesses have with other businesses and how to trust business service money-back guarantees.

Money-Back Guarantees Blog, Golden Mailer Money-Back Guarantees Blog, Golden Mailer

As a small business owner, it is important to understand the level of trust you are investing into another business when working together, especially when it comes to money-back guarantees. When partnering with other businesses or vendors in regards to advertising, branding, product quality, etc., be sure to have a mutual understanding of what exactly you are being promised and vice versa.

As money-back guarantees often come with a lot of loopholes, reading the fine print is key, and customer satisfaction should always be the first priority when deciding whom to partner with.

Before You Trust a Money-back Guarantee

Prior to making your decision about working with another business for their product or service, be sure to check, double check, and triple check the both of you are on the same page. Here are some questions to consider asking regarding your money-back guarantee before making anything official.

  1. Can I get a copy of the terms in print?
  2. How long before I get my refund?
  3. Will all additional expenses be included in the money-back guarantee?
  4. What if I’m not satisfied?
  5. How do I go about requesting for a refund?

Be sure to get the name of the person you dealt with when making a deal involving a money-back guarantee. It’s O.K. to ask repeatedly for clarification. Consider your potential losses (time and money-wise) if you are unsatisfied. Will another business’ promise to you hurt your business if it backfires? Always be fully aware of the money-back guarantee before you make any decision final.

Where to Focus Your Guarantee Promises

As a small business owner, you will most likely experience having to make up a money-back guarantee policy of your own for a product or service. The most important guarantee you can offer in your policy is customer satisfaction. Whether you promise to increase online search rankings through SEO services or drive more customers to the business through appropriate marketing practices, you must follow through on your contract based on what the customer claims. Money-back guarantees should be focused on products or services that a business invests in to help with marketing, advertising, branding, design, packaging, delivery, or any service that promises to drive more business.

Below is a review posted on Yelp from a business owner unsatisfied with a logo design and storefront signage company. Read the review and take note of how upset the customer is; the customer paints a bad image of the company resulting in the customer losing a client and the client losing money.

“Company X advertised in writing and verbally a money-back guarantee if I wasn’t satisfied with the design and decided not to use it. The manager himself promised me a full and SPEEDY refund if I was unsatisfied but it’s been over four months and I still haven’t seen a single dime, now he won’t even call me back. Not only did they waste my time, take my money, and lie to me, but also they are STILL advertising a money-back guarantee policy. They can’t be trusted and don’t honor their promise to customer satisfaction. I would have been better off tossing my money in the trash, at least it would have saved me time.” *Business name will remain anonymous

Understanding the Fine Print

Money-back guarantees are often littered with loopholes to cheat customers out of money. Sometimes a company will refund the service charge, but not the initial set-up fee. Sometimes a company might refund the labor fee, but not the cost of materials. A company may sometimes even refund the materials, and not the cost of the labor. Loopholes in money-back guarantees can range from anything regarding how long you have to act before your “guarantee” period is over to how much of the money you will actually be getting back. Ultimately, it is your job as a small business owner to be aware of such loopholes and read the fine print when partnering with another business in order to avoid a loss for your business, or even your customers in the future.

About this series…

This five part blog series takes a deep look into highly competitive industry landscapes and tips to successfully compete as a locally owned business.

Part 1: The REAL Threats Local Businesses Will Face in 2015

Part 1: The REAL Threats Local Businesses Will Face in 2015

October 29th, 2014 by

This five part blog series takes a deep look into highly competitive industry landscapes and tips to successfully compete with the “Big Guys” and the “Little Guys.”

iStock_000018463864Small-color-118x118

Part one of this series provides a deep look into the struggles local businesses face in highly concentrated markets. Logic would point to highly concentrated markets as being safe investments. Why else would so many people be in the business?

What does this mean for the business owners?

Although there are so many successful businesses in the Bay Area, you MUST appreciate and understand what these businesses have in common and what makes them unique. Determining what parts of each business ultimately leads them to success, or failure, is the key to swimming through local competition.

Many people might assume that the “Big Guy,” or corporate chains, pose the greatest threat to the smaller “mom-and-pop” locally-owned businesses. Whether you sell specialty cupcakes or professionally designed fruit baskets, your local competition is the most challenging when it comes to your bottom line.

Local businesses are faced with some of the most difficult circumstances when it comes to attracting potential clients and maintaining current loyal customers. For example, a locally-owned smog station or auto repair shop competes with as many as ten businesses at any given time. These rival businesses may offer the exact same services, advertising comparable prices, and are just a few blocks away. This is what we call a HIGHLY competitive industry and something locally-owned businesses face everyday. They lose customers everyday as they struggle to meet and exceed discounts, entertainment, and customer service.

So how do local businesses in highly competitive fields survive and maintain a steady income flow?

It’s imperative to create and implement a system that ensures financial stability – this requires much more than simply making sure employee benefits and vendors get paid on time. You must have enough financial flexibility that will allow you to keep your employees happy and your customers satisfied while continuing to fund the research and development needed to offer better services and advertising domination over the competition.

Top 2 rules to surviving the REAL threat:

  1. Employees, honesty, & customer service are the foundation of your reputation: Your customers’ point of contact or sales representative is one of the strongest assets you have when it comes to direct interaction and company reputation. The success or failure of your team in this area will make or break the success of your company. This goes for every industry – auto, food, construction, childcare. The person your customer interacts with the most eventually becomes the face of your company on Yelp, customer referrals, social media, and all other reputation management, consumer review sites, and word of mouth. You learn the hard way when an employee simply doesn’t understand your service offerings, but still manages to sell them. That’s a scary thing. Grow, expand, and develop innovative service offerings, but do not let customers purchase these packages until you’ve had time to perform acid tests and work through any bumps to ensure the production team is working like a well-oiled machine.
  2. Long lines & waiting can lose customers… forever: You aren’t Disneyland. People will wait in line at Disneyland for two hours to ride Magic Mountain because it’s the only place in the world they can. If there are 20 other people in line to buy a sandwich, they will simply walk out the door and go to the deli around the corner. Time is precious and when they can get the exact same thing for the exact same amount of money, don’t make them wait 20 minutes for a sandwich.

More insight to come from our expert bloggers in part two of this series.

Customers Agree! Locally Targeted Advertising Grows Business

September 25th, 2014 by

Developing a Long Term and Trusted Relationship with your Advertising Firm Takes Time and Proof of Success

Partnering with an advertising and marketing team that understands your customers is one of the most important assets to a successful campaign.

Locally targeted Advertising, Golden Mailer

Work with an experienced professional

To achieve the expected level of success and ROI you need to work with someone willing to dedicate personal time and devotion to your company’s success. You should expect an experienced direct point of contact that will help you determine the best places to allocate your budget based on your customer demographics.

“After only 4 months of advertising with Golden Mailer coupons our customer increase was so large that we are adding a second fence crew to cater to zones bringing in such high volume results. We were amazed by the immediate increase in customer traffic and excited to expand to more zones, grow our company, and continue working with the team at Golden Mailer.” G & G Deck and Fence, Landscaping

“My personal point of contact is fantastic! He is responsive and proactive. He has a sense of urgency and always updates me when new mailers are going out. He has patience with my lack of response at times and always follows up with me. My experience has been extremely positive.” – Vitality Bowls & Utopia Tanning and Spa, Consumer Services

Make them earn your trust

Every advertising campaign should have a goal. In most cases it’s to bring more customers in the door. If your advertising partner can’t show you that the tactics they are using work, it’s time to move on.

“Golden Mailer has consistently brought business through my restaurant doors since my very first campaign with them. Customers bring in the coupons on a daily basis, both at lunch and dinner. This is the reason I have been using Golden Mailer’s services monthly, for over a year now!” – Kana Sushi, Restaurant

Making the process easy for you

In addition to the design, mailing, and demographic selection, all Golden Coupons are posted online and available to consumers searching for discounts in their area via the Internet. The campaign process should not be stressful, it should be exciting and pain free.

“The entire experience has been very smooth and they cater to my needs as a local business owner. For the cost of Golden Mailer’s advertising services, it is a no brainer. I have retained so many long time customers from Golden Mailer’s print advertising mailers” – Vitality Bowls & Utopia Tanning and Spa, Consumer Services

“My experience has been absolutely delightful working with the Golden Mailer team. They saw that my doors were opening soon and stopped in while I was doing some finishing touches to the restaurant. This was over a year ago and I have been using Golden Coupons ever since. They operate in a professional manner, always stay on top of my marketing needs and readily available should I have any requests!” – Kana Sushi, Restaurant

New Business? How to Build a Winning Team

September 16th, 2014 by

Understanding and Capitalizing on Individual Strengths

When you have a staff with a wide range of abilities, you can make sure every task is done efficiently and enthusiastically. Using people for what they are best at makes them feel valuable, and is key in retaining employees for the long term.

Winning team, Golden Mailer

An effective manager will work to support weaknesses and leverage strengths. It is important to put effort into enhancing employee’s strengths by giving them roles that allow them to exercise these unique abilities. As important as it is to build your employee’s strengths, they will undoubtedly have weaknesses you will need to compensate for. You can do this by helping them improve on their weakness, and by using other employees to do what they cannot.

The Whole Picture

You build your workforce as a whole, not by how promising an individual seems. If you interview someone for your sales team who has mediocre people skills, but has great technical skills, you would not necessarily hire them—at least not for your sales team. If their technical skills were valuable to your business then perhaps you would, but you would not hire them just because they have a valuable skill. Everyone is good at something. The question is: is the skill any particular person excels at going to benefit your company and fill a void in your team? Hire based on how an individual will complement the rest of your staff. Aim to create an unbeatable whole with members who can compensate for each other’s weaknesses.

How to Work With What You Have

If you already have a team with unknown strengths and weaknesses, then you can dramatically improve the team by finding what your members are good at. You can do this simply by asking them. Based on what they think about their abilities, give them tasks they will excel at. See if their abilities match their beliefs, and go from there.

Work with your employees to set dates and goals to improve a specific strength or weakness. Help the employee create a plan to meet the goal. This might include on-the-job training, special projects, training classes, a mentoring program, rotation of assignments, or online training. Allow for cross training with other veteran employees in order to develop strengths and buffer weaknesses. Often enhancing existing members’ strengths through pairing complimentary skills does a lot to overcome imbalances. If in the end, an employee’s best skill does not meet your needs, selecting other people better equipped to handle their position might be best.

Develop a Winning Team:

  1. Hire diverse talent with strengths that complement your existing staff.
  2. Determine the right people for the right positions and projects.
  3. Delegate tasks to the individuals who can successfully execute them.
  4. Know your employee’s weaknesses so you can compensate for them.

In the End

It is your responsibility to guide the development of your employee’s strengths and to determine how best to compensate for their weaknesses. Every organization has a diverse mix of people. Your challenge is to mold a team that can achieve a specific purpose. This is best accomplished by assigning positions, projects, and tasks based on employee strengths, while adjusting for individual weaknesses.

Bay Area Social Media Opportunities for Local Businesses

August 12th, 2014 by

Almost 68% of people who live in Walnut Creek work for privately owned companies, and of those companies, more than 30% are considered small to medium sized locally owned businesses. On average, only 18% of small businesses are using social media as a marketing tool to reach out and engage with current and potential customers. A recent survey revealed that more than 60% of business owners don’t think investing in a social media marketing strategy will benefit their brand or financial success.

Social Media Opportunities for East Bay SEO Small Businesses

Business owners disregarding social media as a waste of time will continue to alienate potential customers and slowly lose current customers. Even your loyal customers will gravitate toward similar (and competitive) local businesses that are actively engaging with the community online and creating brand recognition that digital consumers recognize and trust.

Digital media is how most consumers are attaining information. Bay Area social media has outgrown the days where social platforms like Twitter, Facebook, and YouTube simply helped people keep in touch with college friends and share baby pictures.

Why are Bay Area social media marketing strategies such a vital vehicle to engage with customers? There are more than 325 million mobile devices in the United States alone. Consumers use their phones to find the best deals on products and services close to them. Cars even have built-in technology that tells the driver where the cheapest gas station is within a 5-mile radius. Consumers can literally ask their mobile phone questions about where to eat if they’re looking for a restaurant close by. The voice on the other end, commonly known as “Siri”, quickly searches the web and provides a list of the closest sushi restaurants or what Mexican restaurants are still serving happy hour prices.

If you aren’t implementing an Internet strategy, you aren’t coming up in these searches and you’re losing a lot of costumers simply because they don’t know you’re there. Mobile devices graduated from simple communication conveniences to human appendages. This wasn’t a slow evolution, we blinked and the digital age surrounded us… America’s primary source for information and sometimes even an addiction. If your advertising efforts with print coupons, mailers, magazines, or newspapers does not include online placement of those coupons you are wasting valuable time and money.

The same survey, sponsored by Network Solutions, provided the below feedback from the 18% of small business actively using social media to engage with consumers and increase brand awareness. Here are some stats about what social media can do for Bay Area businesses, especially if you have competition you’re losing business to.

  1. 70% indicated that their social media presence met or exceeded their expectations
  2. 61% stated that social media brought them new customers
  3. 52% found it developed a higher awareness for their organization with their target market
  4. 46% stated that it helped them stay engaged with current customers
  5. Only 6% reported that negative comments by dissatisfied customers hurt the image of their company more than social media helped it (Keep your eye out for our next blog that will discuss reputation management and why monitoring your online brand is so vital – regardless of your hesitation to actively push your business online, you are likely still being mentioned in reviews and rankings.)
  6. 50% found that it takes up more time than they expected
  7. 75% reported that they broke even or made money using social media, in spite of the time required to actively participate
  8. 84% believe that they anticipate that they will either break even or make money with social media within the next year

Bay Area Website Design & SEO: Online Marketing Budgets

July 15th, 2014 by

How do you determine the best Bay Area website design and where do you pull the funds?

With all the advancements and new vehicles available to market your business, you learn that nothing is ever a sure thing… Once we find something that works, we tend to stick to it. There are two common idioms that are both contradicting and true. Marketing professionals typically pick one and act as a strong advocate for it, but when presented with the other, they have a hard time disputing the validity.

“Never put all your eggs in one basket” -OR- “If it ain’t broke, don’t fix it”

Walnut Creek Website Design and SEO Budgets

The success of every business ranges vastly depending on the marketing strategy that is best suited for them. While a strong majority of marketing directors strictly practice the commonly used motto, “Never put all your eggs in one basket,” this is built on the fear that if all your eggs are in a single basket, you will end up with eggs on your face. We are a culture built on making investments, but we’ve also lived through decades of financial markets that have been fast to rise and even faster to fall… Thus, we are programmed to diversify. For marketers, this requires allocating your budget across dozens of outlets, hoping those resources will reach as many customers through as many different vehicles.

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Local Businesses Thrive on Community Driven Marketing

June 17th, 2014 by

Local businesses face growing conditions that make competition and customer growth a huge concern for the success of the company.

Bay Area Local Advertising

Every city in the Bay Area has dozens of restaurants, auto repair shops, animal care services, smog check stations, home-improvement contractors, landscapes specialist, and much more to choose from.

Local residents search for a business that is in their community, affordable, and trustworthy. For example, how many smog check stations are in your city? 10? 15? Now, if you own a smog station, how are you going to reach your target demographic, without wasting resources in areas that will never benefit you, while also making your services stand out to consumers as the best bang for their buck? It’s actually much simpler than it sounds:

  1. First, narrow your demographic location: If you have a shop in Alamo, you might consider reaching residents in Walnut Creek, Danville, or San Ramon. Working with THOUSANDS of local businesses and more than 30 years of experience, Golden Mailer has years of data showing that you get the highest RIO when you target locations within a 5-mile radius. As a business owner in Alamo, targeting cities such as Benicia or Piedmont would be a waste of money and time. It would be a very rare occurrence if someone travelled so far out of their community comfort zone to pay for a service they can get locally.
  2. Second, get them in the door! You can’t establish return customers before you attract them to your company. The goal is to entice local consumers through coupons, deals, discounts, and rewards, so they pick you over ALL OTHER OPTIONS. This is tricky because you can bet your competition is also offering coupons. So make it a good one.
  3. Third, limit the fine print and expiration dates on your coupons. If a potential customer is reading the fine print, and feels the coupon misrepresents itself, they will likely project the same feelings about your business. If they are checking the expiration date, and the coupon has expired, they were most likely planning on giving you their business… and you probably just lost a repeat customer due to an expired coupon.
  4. Fourth, understand your community’s limitations and resources. Depending on where your target customers live, you must base your prices on what they can afford. You don’t have to give it away for free, or even be the cheapest service in town, but you must be affordable and tout your quality results. People will pay a slightly higher price if they know they are getting the best services/products for the price.

To learn more about successfully reaching your local community, visit Golden Mailer at: https://goldenmailer.com/advertise-with-us/.

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