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QUOTES… We Motivate, Help, and Make Business Owners Laugh

February 21st, 2015 by

Golden Mailer Shares Some Friday Thoughts… Pass Them Along to Brighten Someone’s Week.

Weekly Tips:

Golden Mailer, Quotes for Work, Tips, Funny Work Quotes
  1. If you can, PRIORITIZE work BY GREATEST ROI. That way you will always be working on the task with the biggest impact.
  2. GIVE YOUR COFFEE A KICK! Everyone is putting grass-fed butter in their coffee. Why? It has the right fats to combat cholesterol, fills you up, and gives long-lasting energy.
  3. SORE NECK? Stop looking down at your phone to text. According to a recent study, when your head is bent at a 60-degree angle, the forces endured by the neck surge to 60 pounds.
(Inspired by BusinessHack.com)
  1. Spend the last 10 minutes of your workday reviewing the tasks planned for tomorrow, instead of poorly trying to rush through one last task for today. – Productivity Hack
  2. Create a template for emails that you frequently send out to the same recipients; this keeps you consistent and organized. A template eliminates the chance of forgetting to include important information as well. The recipient will know exactly what to expect and where to look for the information they need. (i.e. Sending campaign details to a client week over week that must contain report run dates, impressions served, clicks served, budget spent, etc.) – Productivity Hack
(Inspired by ProductivityHack.com)

Quotes:

  1. “We are really competing against ourselves. Aside from shared experiences and support, we have no control over how other people perform. Success is meeting your goals, not beating someone else’s goals.” – Pete Cashmore, Entrepreneur, CEO and founder of Mashable
  2. “Quality means doing it right when no one is looking.” – Henry Ford, Founder of the Ford Motor Company and sponsor of the development of the assembly line technique.
  3. “Successful people do what the to rest us are not willing to do. Don’t wish it were easier, wish you were better” – Jim Roth, His rags to riches story played a major role in much of his work as an entrepreneur, author and motivational speaker.
  4. “Some people want it to happen, some wish it would happen, others make it happen.” – Michael Jordan
  5. “Be so good they can’t ignore you.” – Steve Martin
  6. “Long-term planning is often undervalued by our indefinite short-term world.” – Unknown
  7. “Never mind what others do, do better yourself. Beat your own records everyday and aim for a better tomorrow.” – Unknown
  8. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” – Anthony Volodkin, Entrepreneur

Giggles:

  1. “I always arrive late at the office, but I make up for it by leaving early.” – Charles Lamb
  2. “All I’ve ever wanted was a honest week’s pay for an honest day’s work.” – Steve Martin, Sgt. Bilko movie
  3. “Work is the greatest thing in the world, so we should always save some of it for tomorrow.” – Don Herold
  4. Peter Gibbons: Let me ask you something. When you come in on Monday and you’re not feeling real well, does anyone ever say to you, “Sounds like someone has a case of the Mondays?” …Lawrence: “No. No, man. *Heck* no, man. I believe you’d get your *butt* kicked sayin’ something like that, man.” – Office Space the movie
It’s Friday… Do something AMAZING for yourself and someone you care about!

5 Simple Ideas to Find New Clients

July 26th, 2012 by

Finding new clients for your business can be the most difficult, but one of the most important things you can do as a business owner. The burning question on my clients’ minds is where to look and what to do. Here are a few easy and even fun ways of finding new clients:

Targeted Mailing

Not all targeted mailings has to be expensive! There are many options out there to help you target your clients while staying within budget. If you wanted to do something a little fancier, the United States Post Office just introduced a new product called “Every Door Direct Mail”. The service allows you to send out postcards to targeted local neighborhoods.

Network

You could take advantage of your local chamber’s events, join a networking group or get involved with your alumni from your university. Attending meetings will give you a chance to meet other local business owners who may buy from you or become a referral source for your business

Involve Friends and Family

Word of mouth advertising will always be your least expensive and strongest form of advertising. Make sure to let them know the type of clients you are looking for your business.

Go Online

Have a strong online presence whether it’s a website, social media or a blog, Your website can be your best sales person night and day. A blog allows you to give informative information to your current and potential clients, which causes you to stand apart from your competition while social media allows you to connect with your fans and followers on a daily bases. All these methods together provide you a way to stay in front of your consumers as well as a way to find new clients

Free Samples

Everyone loves getting something for free! Depending on what your product or service is giving a free sample could be a great way to introduce your self to new clients

Keep in mind that the key is to have a diverse plan and what worked ten years ago may not work today. Have Fun and Enjoy the process

We would love to hear from you!

What ways do you find new clients?

Developing Your Marketing Plan: Part I

January 6th, 2012 by

“How Much Should I Spend on Marketing?”

How effectively you market your business depends on how much you spend and how successfully you promote your company. Of course, the amount you spend on advertising will vary by type of business and how long you have been in business. A good rule of thumb is to budget between 2% to 10% of sales income. Start-up businesses have, typically, less money to devote to marketing, but, generally, have to spend more than well-established companies, which have the leverage of prior customer satisfaction to sustain a company’s cash flow, thus keeping marketing costs at a lower level.

Begin with Two Major Factors

So, lets say, for the purposes of this presentation, that you fall within the 2% to 10% range. You are now faced with the very tricky task of determining how to spend your money wisely on a marketing approach that meets your income goals. The key to any expenditure of your resources is to remember that they have a direct bearing on your potential revenue. But, before you can think about how much you need to spend on advertising you must give serious consideration to a couple of major factors: (1) the development of the marketing brand or image your company wants to project, and (2) the type of promotion and advertising programs that best increases the sales of your products or services to existing customers and prospective customers.

Do Your Homework

As an initial step, if possible, look at what your competition, especially “market leaders”, are spending to promote their business. Identify the types of advertising media your competitors use, such as, direct mail, newspapers, magazines, radio, television, websites, social media, etc. Contact the respective advertising sources to learn how much they charge for their services based upon the type of ads your competitors have used. The objective should be to:

  1. Allocate sufficient funds to position your business successfully to out perform the competition
  2. Increase awareness of your company Increase revenue
  3. In other words, if you want to succeed in business, you will have to aggressively invest in your business’ marketing efforts to achieve your revenue objectives.

Consider the Ultimate Low Cost Marketing Option

One way some business owners try to avoid a major cash outlay for marketing is to grow their business through word of mouth. This can be a very effective, cost efficient method to initially grow; however, most people discover that, sooner or later, their business stops expanding at a sufficient rate of growth to sustain their capital needs. At that point, they will need to develop a branding campaign to increase business. This, of course, will cause them to expend more of their income while at the same time they must now begin to develop a marketing plan. With that said, word of mouth advertising can still be a very important part of your growth strategy, and should be a part of your overall business approach to build your company.

Thus, to determine how much to spend on marketing, which assures your business survives in this challenging economy; you should begin by developing a marketing plan. In Part 2 we will explain the elements of a marketing plan, and how to develop a marketing plan that provides the most information for growing your business successfully. From the simple examples of how to prepare a marketing budget, you will be able to determine how much to spend on marketing your business.

Let me know your thoughts on how you have approached your advertising costs projections in the past as well as your experience in setting marketing goals and budgets. Your opinions and questions are always welcomed.

Your Attitude and Your Success; They go Together

September 23rd, 2011 by

How is your attitude? A simple question, but rarely easy to answer. For most of us, the quick response is “positive”. However, in reality, a truthful answer is far more complicated. To begin with, each new day posseses its own set of issues which require a unique set of reactions. But, for our purposes, let’s just focus on a few key elements that affect a successful business.

Are you inspired?

What motivates you each morning to open your business, to meet customers, to buy supplies, to repair equipment, to close a sale, or to pay your bills? The driving force that moves us to be in business and the degree to which we believe in it is our inspiration. Thus, the simple question “are you inspired” plays a key role in your success as a businessperson. How committed you are to your business, your products or services, your employees, and your customers will convey the level of inspiration you command. Your ability to perform effectively is based upon your belief in yourself and those who help you achieve your objectives because it ultimately determines, to a large degree, how effective you are in accomplishing your business goals.

Are you inspiring?

Of course, to reach all that you hope to accomplish will depend upon how well you are able to convey positive leadership qualities? Are your employees motivated to achieve your business goals? Inspiring people to want to work with you to meet your expectations is clearly one of the major challenges of every business owner. How well you accomplish this is central to your business success. This means conveying to your employees the inspiration necessary to motivate your customers to purchase services or products. And, this is achieved by clearly understanding your business values.

The image you and your employees project to your customers is based upon a heighten belief in shared business values. What you consider a fair price for your products or services is one. Another is customer service, such as, conduct of employees when dealing with customers, return policies, and the level of quality you demand in your products or services. These are just a few examples.

This holds true whether you are a sole proprietor with no employees or have a large work force to manage. If you have employees, the critical factor is motivating them to share your business values. If they share your values then you are well on the way to a successful business future. But, make sure of your answer. Too often, we assume our employees are on board when the fact is they do not have a clue as to what their employer expects of them. Thus, it is your responsibility to inspire them by clearly articulating as well as demonstrating on a regular basis your business values. Consistency and frequency of your values, as demonstrated by you, will inspire your employees and customers because they will recognize commitment to principles that have lead to your success.

How committed you are to meeting your customers needs will be evident by your ability to successfully answer the questions above. Your ability to consistently follow through in meeting the challenges of a business owner are enhanced by your ability to inspire.

Marketing for Little to No Money

May 3rd, 2011 by

I truly believe that a successful business must advertise in a least 3 different types of media. That does not mean that you need to spend a lot of money to do so, you just need to advertise intelligently and creatively!

  1. Create a referral network Do you have people in your network that do something similar to you but are not in competition to take away your customers? For example a great network would be a hair dresser, tanning salon and manicurist; or how about a roofer, window contractor and painter?. These examples of referral teams allow for the group to easily refer each other’s services in a natural conversation without seeming pushy.
  2. Email marketing Set up an email capturing widget on your website using one of the many services out there such as Constant Contact or iContact. For a small monthly fee, these services will help you market to your targeted audience; people who you KNOW are interested in what you have to say and are interested in hearing from you.
  3. Be helpful Put yourself into the role of resident expert, or trusted advisor. Offer to be a speaker, write an article or do a demonstration and share your knowledge and don’t hold back. You will benefit from the name recognition.

These are only a few ideas; I encourage everyone to go online and find other ideas that fit your specific business. The more things you do, the better your business with be for it!

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