I truly believe that a successful business must advertise in a least 3 different types of media. That does not mean that you need to spend a lot of money to do so, you just need to advertise intelligently and creatively!
- Create a referral network Do you have people in your network that do something similar to you but are not in competition to take away your customers? For example a great network would be a hair dresser, tanning salon and manicurist; or how about a roofer, window contractor and painter?. These examples of referral teams allow for the group to easily refer each other’s services in a natural conversation without seeming pushy.
- Email marketing Set up an email capturing widget on your website using one of the many services out there such as Constant Contact or iContact. For a small monthly fee, these services will help you market to your targeted audience; people who you KNOW are interested in what you have to say and are interested in hearing from you.
- Be helpful Put yourself into the role of resident expert, or trusted advisor. Offer to be a speaker, write an article or do a demonstration and share your knowledge and don’t hold back. You will benefit from the name recognition.
These are only a few ideas; I encourage everyone to go online and find other ideas that fit your specific business. The more things you do, the better your business with be for it!