Making Online Advertising Easy to Understand
Top 3 Questions We Get About Online Marketing
Even if you know a lot about marketing, online advertising can feel confusing. There are many parts to it and lots of ways to use it to bring in new customers.
That’s why we’re here to simplify it and show you how it works. We also use clear reports and tools to help you track every dollar you spend.
Here are answers to some of the most common questions we get about online marketing.
How Do I Know It’s Working?
Unlike print ads, where a customer might hand you a coupon they saw in a flyer, online ads don’t always leave a physical trace. But don’t worry—we have great tools to show you the results. Here are a few ways we track success:
Foot Traffic Conversions: If you have a physical business like a restaurant or salon, we can set up a digital “fence” around your location. If someone sees your ad, clicks on it, and then visits your store, it counts as a conversion.
Call Tracking: If phone calls are your primary way of getting leads, we can set up unique tracking numbers. These let us know which calls came from our ads.
Fillable Forms: If you want to bring people to your website, we can include forms they fill out to request a callback, download a coupon, or join your mailing list. Each submission is tracked as a lead from our campaign.
Site Traffic: For campaigns to get people to visit your site, we track how many people saw your ad and clicked through to your website.
How Do I Know It’s Profitable?
The goal of advertising is simple: bring in more money than you spend. We work closely with you to make sure your campaign is profitable.
Monthly Reports: We provide detailed reports that show how many leads or clicks came from our ads.
Lead Tracking: You can connect the leads from our ads to your sales system so you can see how much business those leads generate.
Profit Analysis: With all the data in front of you, it’s easy to check if your campaign is making more money than it costs.
How Do I Choose the Right Type of Online Advertising?
The best answer? Use what works! There are many types of online ads, like programmatic display ads, Google Ads, social media ads, or ads on specific sites like Yelp. Some options work better for certain industries or goals.
Here’s how we help:
Tailored Recommendations: We determine which ads are best for your business and budget.
Flexibility: Online ads can be adjusted quickly. Start small to test what works, cast a wide net, and narrow down as you see results.
Many of our clients use several types of ads simultaneously, and as long as they’re profitable, we encourage it!
Let’s Work Together!
Online advertising is powerful, flexible, and full of opportunities for your business. Hopefully, this helped answer some of your questions and showed you how we can help you grow.
If you’re ready to take the next step, our team is here to guide you. Let’s make online advertising work for you!
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