So, why should businesses even bother using Google+ Local? Well, in this wonderful new world of online marketing, SEO is one of the top used techniques by online marketers. So, what does that have to do with Google+ Local? Well, I know it isn’t good to assume, but something tells me that anyone that isn’t living under a rock knows what Google is. So, it’s pretty popular if I must say so myself; allowing it to be a prime target in the use of SEO. This allows businesses to reach the top of search rankings easier in their geographical area.
Moreover, some small businesses do not have a lot of expertise or online resources for promoting their business. Well, the good news for them is that Google+ Local makes it incredibly easy to establish an authoritative presence online. Any business can have a Google+ Local page with store information, photos, and services listed on the home page. Google+ Local makes it easy so that businesses that do not have the time or expertise to create a website can still have a readily available page for customers. However, it is important for businesses to realize that optimizing and updating their page is necessary to keep them on top and remain useful to customers.
An important keyword in the Google+ extension is the word local. Fun fact: around 43% of all search inquiries carry local intent. This means that Google users are often not simply searching for an item or place, but that they tend to be looking for geographical information, such as streets, cities, states, or zip codes as well. This is what makes Google+ Local so great for businesses. This allows businesses to sharpen their niche marketing efforts and allow them to more effectively reach a targeted audience: nearby people looking for specific services or goods.
Finally, a huge plus for a review obsessed person like me is that Google+ Local offers a new place to see reviews on these local businesses. However, instead of sites that simply show reviews, Google+ Local allows businesses to engage, connect, and respond to users. This is very important for businesses to show that they have an interest in their customers and are willing to connect with them, instead of simply reading them and moving on.